Touchcast Launches the Car Configurator of the Future in Collaboration With Microsoft

Touchcast has launched an automotive customer experience platform in the metaverse, powered by Microsoft Azure. The platform allows consumers to browse, customize, and purchase cars in an interactive virtual showroom without needing a VR headset. It offers real-time 3D displays, virtual test drives, expert assistance, and post-sales support. The first showroom is the Fiat Metaverse Store featuring the FIAT 500 electric. The platform is built on Azure and deployed through Microsoft Teams, integrating mixed reality experiences and AI capabilities. Touchcast aims to transform the automotive industry’s workflows and enhance the customer journey.

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